Who we are

Nice to meet you!
Tough character is a conceptual handmade
eyewear designer brand based in Tel Aviv,
 founded in 2018.

At Tough character we choose to integrate
our love and passion for fashion eyewear
into each sunglasses we design while
preserving our essence as designers.

We believe that each and every sunglasses
reflects ones personality, personal mood and
being part of our way to express ourselves.
Each and every pair of sunglasses reflects
our guidelines during the design process
which includes – colorfulness, freedom, urbanism,
happiness and also sexiness with a touch
of sauciness.

Tough character design tough glasses
for tough people. Which character are you?